Breaking the Sound Barrier
The Concept
“Theater of the mind” refers to the picture audio paints in a listener’s mind. It's a powerful creative device to convey action (the revving engine of a speeding car), express emotion (a quivering voice) or to create a sense of place (crashing waves).” With that theme in mind, I looked for inspiration that represents what we collectively see when we close our eyes—to listen to a favorite song, a podcast, etc.—as the setting for this immersive experience.
Five weeks of actionable insights featuring our biggest clients, podcast talent, and top execs brought SiriusXM, Pandora, and Stitcher under one “roof” at [virtual] CES 2021. My role was art direction for the campaign design with UI/UX by our agency partner Bukwild, and to execute the social extension through motion graphics, sizzle reels, social media assets, and in-session graphics.
Creative Direction Eric Suliga
Art Direction Cecilia Cruz
Web Design Matt Carvalho
Animation Bec Stupak, Jesse Kerman
Agency partners Bukwild, Blueprint NYC
The platform’s UI and behavior looked to video apps and digital conferences that encourage fullscreen viewing. A vibrant focal point (nicknamed “the Orb”) served to engage viewers and help our conversation stand out amid the online buzz.
